Shopping Cart and ECommerce Software
Solutions from PDG Software, Inc.^®

I just ran across a great article on Practical eCommece magazine’s website about digging deeper into Google Analytics to get much more than just basic traffic data. Based on the popularity of our blog post about implementing Google Analytics and the activity on the PDG Message Board surrounding this, I thought at least a few [...]

Hooray! It looks like the day has finally arrived for the Beta release of PDG Commerce Version 5. If you are interested in participating in the Beta release, please email support@pdgsoft.com. We will contact you within the next 1-2 business days with the information necessary install PDG Commerce Version 5.

In numerous focus groups and research studies, a consistent message from people who do not shop online frequently was that they felt shipping costs were too exorbitant. Sure, you can buy the same battery for your car alarm’s remote for $2.00 online that the “big box” stores sell for $8.99, but by the time you [...]

Ummmm… Do you Facebook? When’s the last time you “twitted”? Odds are, even if you’re not using these social networks yourself, you’re at least familiar with them and the tremendous amount of buzz that they can generate for virtually anything in the world — a person, a business, a cause, a product, a video, an [...]

Continuing on part 1 of our Search Engine Optimization post that talked about optimizing your pages to be easily indexed/searchable by search engines, today we’re going to focus on another critical part of optimizing your website — getting links. As discussed in part 1, getting top positions in the past was often as simple as [...]

Teal Aardvarks? Read on; you’ll understand! In general, there are two important aspects of optimizing your site to achieve top natural/organic rankings within major search engines: 1) page optimization and 2) link building. While there are ultimately many, many additional considerations built into the search engines algorithms (complex “formulas” that help determine where a site [...]

To make the process of shopping and navigating your web store, it often makes sense to have a persistent listing of your product categories within the navigation area on your site. While most of the templates provided by PDG have this functionality already present, how do you go about adding something similar to an existing [...]

A recent study from Forrester Research, Inc. found that one of the number one reasons that online shopping "holdouts" resist shopping online is because they want to see things before they buy them. An amazing 40% of holdouts stated this as the #1 reason they don’t shop online. There is little dispute that investing the [...]