Shopping Cart and ECommerce Software
Solutions from PDG Software, Inc.^®

Continuing on part 1 of our Search Engine Optimization post that talked about optimizing your pages to be easily indexed/searchable by search engines, today we’re going to focus on another critical part of optimizing your website — getting links. As discussed in part 1, getting top positions in the past was often as simple as [...]

Teal Aardvarks? Read on; you’ll understand! In general, there are two important aspects of optimizing your site to achieve top natural/organic rankings within major search engines: 1) page optimization and 2) link building. While there are ultimately many, many additional considerations built into the search engines algorithms (complex “formulas” that help determine where a site [...]

To make the process of shopping and navigating your web store, it often makes sense to have a persistent listing of your product categories within the navigation area on your site. While most of the templates provided by PDG have this functionality already present, how do you go about adding something similar to an existing [...]

A recent study from Forrester Research, Inc. found that one of the number one reasons that online shopping "holdouts" resist shopping online is because they want to see things before they buy them. An amazing 40% of holdouts stated this as the #1 reason they don’t shop online. There is little dispute that investing the [...]

Are you looking for a way to track the success of your search engine marketing? Want to know which keywords are converting to sales? Want to find out where people are abandoning the shopping process? Well, Google Analytics just might be for you. Google Analytics is a free tool available to anyone, regardless of whether [...]