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Search Engine Friendly Shopping Cart Software for Maximum SEO Potential
Optimize Visible Content and Copy for Maximum Search Engine Positioning
PDG Shopping Cart and PDG Commerce both provide an extreme level of customization not only with regards
to the cosmetics of the site, but also with regards to search engine optimization of the pages. PDG's
seo shopping cart design allows merchants and integrators to specify specific and unique content within
each page of the transaction. Page titles, meta descriptions, and meta keywords may also be populated
using any of the product information stored within the PDG database (e.g. product name, searchable
keywords, and descriptions), or for those with even more specific needs, any of the ten "user
defined" fields provided within the shopping cart software's product database can be used to store
alternate text written specifically for search friendly content.
Users may take advantage of this same search friendly design for visible copy on their PDG generated
pages as well. Want product names to be populated into header tags (H1, H2, etc.)? No problem. Do
you need to use bold or strong elements to help certain portions of a product
description stand out? We've got you covered. The dynamic data populated into the HTML templates
utilized by PDG's shopping cart solutions can be inserted into any HTML element. Header tags,
bold/strong tags, bulleted lists (UL/LI), and more can also be utilized to help achieve maximum search
engine optimization and user friendly pages.
SEO Shopping Cart Architecture Encourages Spiders/Bots to "Dig Deep"
For merchants utilizng the StoreBuilder functionality of PDG Commerce or PDG Shopping Cart,
the navigation of the store is friendly to both visiting customers and visiting spiders/bots. The
natural "drill down" navigation ensures that all visitors to the site see your primary
category pages, and then drill down into your individual product pages. Links within your
cross-sell and up-sell fields will help increase intersite linking, and will utilize the
suggested product's name as the hyperlinked text. None of PDG's dynamic content utilizes session
information within the URL, helping to prevent your content from being indexed multiple times as
different content, which can result in your site being penalized by the major engines for
Merchants with an existing static site may continue utilizing their static content as their primary
catalog, and use PDG Commerce or PDG Shopping Cart exclusively for the accumulation of items within
a visitor's basket and the actual transaction processing.
Improve Site Accessibility with PDG Software's SEO Shopping Cart
In addition to improving your site's position within the major search engines, many of the features
with PDG Shopping Cart and PDG Commerce also help to improve your site's accessibility. PDG users
can easily add alternate text for their images (image ",alt" attributes), anchor title tags
for both image and text based hyperlinks (href "title" attribute), and other features to
ensure that their content is easily accessible for customers utilizing a text or sound browser, as
well as visiting search engine spiders and bots.
Use Webserver Tools to Provide Static URLs to Dynamic Content
Advanced users can also take advantage of webserver tools that provide static URLs for the dynamically
generated content within their PDG Commerce or PDG Shopping Cart enabled webstore. Although the
dynamic content is visited and indexed by the major engines' spiders and bots, static URLs are still
often preferred by many merchants. PDG's ecommerce applications can easily be customized to work
with the Apache mod-rewrite module, and for merchants hosting their shopping cart on a Windows server,
third party modules such as ISAPI_Rewrite can be used.
For non-technical users interested in taking advantage of this functionality, please
contact us and we'll
be happy to recommend one of our resell partners who offer this service at very competitive rates.